Focus! creative success is enjoyed through restricted choice

Journal of Marketing Research

Volumn 48, Issue 6, 2011, Pages 996-1007

  Sellier, Anne Laure ^a   Dahl, Darren W ^b  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Choice overload; Creativity; Enjoyment; Postpurchase experience

Indexed keywords

EID: 84855175872     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0407     Document Type: Article

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