Product survival analysis for the App Store

Marketing Letters

Volumn 23, Issue 4, 2012, Pages 929-941

  Jung, Euy Young ^a   Baek, Chulwoo ^b   Lee, Jeong Dong ^a  

^a Seoul National University   (South Korea)

^b SunMoon University   (South Korea)

Author keywords

App Store; Early entrant advantage; Free product; Product survival; Profit model

Indexed keywords

EID: 84870662767     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9207-0     Document Type: Article

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