The zero-comparison effect

Journal of Consumer Research

Volumn 38, Issue 1, 2011, Pages 16-26

  Palmeira, Mauricio M ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79956274924     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/657998     Document Type: Article

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