Plain packaging and public health: The case of tobacco

Journal of Business Research

Volumn 66, Issue 1, 2013, Pages 133-136

  Gallopel Morvan, Karine ^a   Gabriel, Patrick ^b   Le Gall Ely, Marine ^c   Rieunier, Sophie ^d   Urien, Bertrand ^b  

^a CREM   (France)

^b UNIVERSITÉ DE BRETAGNE OCCIDENTALE   (France)

^c UNIVERSITÉ DE BRETAGNE SUD   (France)

^d UNIVERSITÉ PARIS 1 PANTHÉON SORBONNE   (France)

Author keywords

Color; Plain packaging; Social marketing; Tobacco

Indexed keywords

EID: 84870489312     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.09.004     Document Type: Article

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