Consumers: The commodity product of interactive commercial television, or, is Dallas Smythe's thesis more Germane than ever?

Journal of Communication Inquiry

Volumn 36, Issue 4, 2012, Pages 288-304

  McGuigan, Lee ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

audience commodity; Dallas Smythe; interactive advertising; t commerce; television

Indexed keywords

EID: 84868516755     PISSN: 01968599     EISSN: 15524612     Source Type: Journal    
DOI: 10.1177/0196859912459756     Document Type: Article

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