Product-firm compatibility in new product development in technology companies

Journal of High Technology Management Research

Volumn 23, Issue 2, 2012, Pages 130-141

  Haverila, Matti J ^a  

^a ALFAISAL UNIVERSITY   (Saudi Arabia)

Author keywords

Managerial conceptualization; New product development (NPD); Product firm compatibility; Technology products

Indexed keywords

MANAGERIAL CONCEPTUALIZATION; NEW PRODUCT DEVELOPMENT; NPD PROJECTS; PRODUCT-FIRM COMPATIBILITY; TECHNOLOGY COMPANIES; TECHNOLOGY VARIABLES;

COMMERCE; INDUSTRY; MANAGEMENT; MANAGERS; MARKETING; TECHNOLOGY;

PRODUCT DEVELOPMENT;

EID: 84868191446     PISSN: 10478310     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.hitech.2012.06.008     Document Type: Article

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