Assessing structure in American online purchase of travel products

Anatolia

Volumn 22, Issue 3, 2011, Pages 401-417

  Park, Sangwon ^a   Wang, Dan ^b   Fesenmaier, Daniel ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Destination marketing; Guttman scalogram analysis; Online purchase; Travel and hospitality products

Indexed keywords

ELECTRONIC COMMERCE; INTERNET; MARKETING; TOURIST BEHAVIOR; TOURIST DESTINATION;

UNITED STATES;

EID: 84868095294     PISSN: 13032917     EISSN: 21566909     Source Type: Journal    
DOI: 10.1080/13032917.2011.634918     Document Type: Article

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