The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management

Journal of Brand Management

Volumn 20, Issue 1, 2012, Pages 65-76

  Gatti, Lucia ^a   Caruana, Albert ^b   Snehota, Ivan ^a  

^a UNIVERSITY OF LUGANO   (Switzerland)

^b UNIVERSITY OF MALTA   (Malta)

Author keywords

brand management; consumer behavior; corpoate reputation; corporate social responsibility; perceived product quality; purchase intention

Indexed keywords

EID: 84867731332     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2012.2     Document Type: Article

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