Customer acceptance of playing online game on mobile phones

International Journal of Mobile Communications

Volumn 10, Issue 6, 2012, Pages 598-616

  Chen, Lily Shui Lien ^a   Kuan, Chi Jung ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Mobile communication; Mobile phone; Online game; Prior experience; UTAUT

Indexed keywords

CONSUMER ACCEPTANCE; CUSTOMER ACCEPTANCE; ENTERTAINMENT INDUSTRY; FACILITATING CONDITIONS; IT APPLICATIONS; MANAGEMENT IMPLICATIONS; MOBILE COMMUNICATIONS; MODERATING EFFECT; ON-LINE GAMES; ON-LINE GAMING; PRIOR EXPERIENCE; RESEARCH RESULTS; SOCIAL INFLUENCE; UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY; UTAUT;

CELLULAR TELEPHONES; MOBILE DEVICES; MOBILE PHONES; ONLINE SYSTEMS; RESEARCH;

INTERNET;

EID: 84867657191     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2012.049758     Document Type: Article

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