Assessing the effects of consumer product involvement upon brand sensitivity

Journal of Convergence Information Technology

Volumn 7, Issue 17, 2012, Pages 556-563

  Yanrong, Hu ^a,b   Jun, Wu ^b   Chong, Wu ^b  

^a CHANGSHU INSTITUTE OF TECHNOLOGY   (China)

^b HARBIN INSTITUTE OF TECHNOLOGY   (China)

Author keywords

Brand sensitivity; Consumer buying decision making BEHAVIOR; Consumer product involvement

Indexed keywords

BRAND SENSITIVITY; CONSUMER BUYING; CORRELATION ANALYSIS; PRODUCT SELECTION; YOUNG CONSUMERS;

CONSUMER PRODUCTS; DECISION MAKING; REGRESSION ANALYSIS;

CONSUMER BEHAVIOR;

EID: 84867038352     PISSN: 19759320     EISSN: 22339299     Source Type: Journal    
DOI: 10.4156/jcit.vol7.issue17.65     Document Type: Article

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