The effect of interpersonal relationships on brand community

International Journal of Digital Content Technology and its Applications

Volumn 5, Issue 7, 2011, Pages 297-305

  Lee, Yueh Hua ^a   Chang, Wei Lun ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Brand community; Brand identification; Online interpersonal relationship

Indexed keywords

BRAND COMMUNITY; BRAND IDENTIFICATION; COMMUNITY ENGAGEMENT; COMMUNITY IDENTIFICATION; INTERPERSONAL RELATIONSHIP; ONLINE COMMUNITIES; REPURCHASE INTENTION;

ONLINE SYSTEMS;

EID: 79961093101     PISSN: 19759339     EISSN: None     Source Type: Journal    
DOI: 10.4156/jdcta.vol5.issue7.37     Document Type: Article

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