When to mass customize: The impact of environmental uncertainty

Decision Sciences

Volumn 43, Issue 5, 2012, Pages 851-887

  Liu, Gensheng Jason ^a   Shah, Rachna ^b   Babakus, Emin ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Customer Satisfaction; Environmental Uncertainty; Mass Customization; Moderated Structural Equation Modeling, and Survey Research

Indexed keywords

EID: 84866631497     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2012.00374.x     Document Type: Article

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