Limits and opportunities in mass customization for "build to order" SMEs

Computers in Industry

Volumn 49, Issue 1, 2002, Pages 77-89

  Svensson, Carsten ^a   Barfod, Ari ^a  

^a TECHNICAL UNIVERSITY OF DENMARK   (Denmark)

Author keywords

Industrialization; Mass customization; SME

Indexed keywords

COMPETITION; COSTS; CUSTOMER SATISFACTION; INDUSTRIAL MANAGEMENT; MARKETING; PRODUCT DEVELOPMENT; PRODUCTION CONTROL; QUALITY CONTROL;

MASS CUSTOMIZATION; SMALL AND MEDIUM SIZED ENTERPRISES (SME);

PRODUCT DESIGN;

EID: 0036731094     PISSN: 01663615     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0166-3615(02)00060-X     Document Type: Conference Paper

References (17)

1. Post-Fordisme debate: A theoretical perspective to information technology and the firm
2. A long march
3. Mass customization
4. The globalization of markets
5. Competitive strategy
6. Markets of one: Creation customer-unique value through mass customization
7. Customizing customization
8. Implementing mass customization
9. Re-engineering the specification process
10. Mass customization: Conceptual underpinnings, opportunities and limits
11. Making mass customization work
12. Mass customization and mass production
13. New competitive strategies: Challenges to organization and information technology