Online reputation management for improving marketing by using a hybrid MCDM model

Knowledge-Based Systems

Volumn 35, Issue , 2012, Pages 87-93

  Hung, Ying Hsun ^a   Huang, Tsong Liang ^b   Hsieh, Jing Chzi ^c   Tsuei, Hung Jia ^b   Cheng, Chun Chuan ^d   Tzeng, Gwo Hshiung ^d,e  

^a Hwa Shia Institute of Technology   (Taiwan)

^b NATIONAL TAIPEI UNIVERSITY OF EDUCATION   (Taiwan)

^c FENG CHIA UNIVERSITY   (Taiwan)

^d KAINAN UNIVERSITY   (Taiwan)

^e NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

DANP; DEMATEL; MCDM; Online reputation management (ORM); Professional services of marketing

Indexed keywords

DANP; DEMATEL; MCDM; PROFESSIONAL SERVICES; REPUTATION MANAGEMENT;

PROFESSIONAL ASPECTS;

MARKETING;

EID: 84866499544     PISSN: 09507051     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.knosys.2012.03.004     Document Type: Article

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