Effects of online news forum on corporate reputation

Public Relations Review

Volumn 33, Issue 3, 2007, Pages 346-348

  Park, Namkee ^a   Lee, Kwan Min ^b  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Corporate reputation; Multiple source effect; Online discussion; Online news forum

Indexed keywords

EID: 34547396010     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2007.05.018     Document Type: Article

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