An Exploratory Study of the Otaku Adolescent Consumer

Psychology and Marketing

Volumn 29, Issue 10, 2012, Pages 712-725

  Niu, Han Jen ^a   Chiang, Yung Sung ^b   Tsai, Hsien Tang ^c  

^a TAMKANG UNIVERSITY   (Taiwan)

^b TAIWAN POWER COMPANY   (Taiwan)

^c NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84866159306     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20558     Document Type: Article

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