Collaborative structure between Japanese high-tech manufacturers and consumers

Journal of Consumer Marketing

Volumn 22, Issue 1, 2005, Pages 25-34

  Washida, Yuichi ^a,b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b Hakuhodo Inc   (Japan)

Author keywords

Consumer marketing; Customer relations; Innovation; Japan

Indexed keywords

EID: 18844373899     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510576527     Document Type: Article

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