Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers

Journal of Product & Brand Management

Volumn 21, Issue 5, 2012, Pages 307-316

  Bruwer, Johan ^a   Buller, Courtney ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Brand loyalty; Brand preference; Consumer behaviour; Country of origin; Japan; Market segmentation; Objective knowledge; Subjective knowledge; Wines

Indexed keywords

EID: 84865143434     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421211253605     Document Type: Article

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