Inclusive Networks for Building BOP Markets

Business and Society

Volumn 51, Issue 3, 2012, Pages 512-556

  Reficco, Ezequiel ^a   Márquez, Patricia ^b  

^a Universidad de los Andes   (Colombia)

^b UNIVERSITY OF SAN DIEGO   (United States)

Author keywords

alliance formation; alliance implementation; Base of the Pyramid; BOP; business ecosystems; business strategy; inclusive business; performance outcomes

Indexed keywords

EID: 84864715925     PISSN: 00076503     EISSN: 14678594     Source Type: Journal    
DOI: 10.1177/0007650309332353     Document Type: Article

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