Towards a model of adoption in mobile banking by the unbanked: A qualitative study

Info

Volumn 14, Issue 5, 2012, Pages 74-88

  Tobbin, Peter ^a  

^a AALBORG UNIVERSITY   (Denmark)

Author keywords

Adoption; Banking; Consumer behaviour; Mobile banking services; Mobile communication systems; Mobile money; Technology acceptance model; Unbanked

Indexed keywords

EID: 84864433756     PISSN: 14636697     EISSN: None     Source Type: Journal    
DOI: 10.1108/14636691211256313     Document Type: Article

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