Understanding social commerce adoption: An extension of the Technology Acceptance Model

2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012

Volumn , Issue , 2012, Pages 359-364

  Teh, Pei Lee ^a   Ahmed, Pervaiz Khalid ^a  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Social commerce; technology acceptance model; trust

Indexed keywords

BEHAVIORAL INTENTION; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; SURVEY DATA; TECHNOLOGY ACCEPTANCE MODEL; TRUST;

ENGINEERING RESEARCH; INNOVATION;

COMMERCE;

EID: 84864214484     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMIT.2012.6225832     Document Type: Conference Paper

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