Consumption narratives of extended possessions and the extended self

Journal of Marketing Management

Volumn 28, Issue 7-8, 2012, Pages 936-954

  Wong, Phoebe ^a   Hogg, Margaret K ^b   Vanharanta, Markus ^c  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b LANCASTER UNIVERSITY   (United Kingdom)

^c The Foundation for Management Education   (United Kingdom)

Author keywords

Chinese; gift giving; narrative analysis; possessions; self concept

Indexed keywords

EID: 84864005001     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.698632     Document Type: Article

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