The challenges of Islamic branding: Navigating emotions and halal

Journal of Islamic Marketing

Volumn 2, Issue 1, 2011, Pages 28-42

  Wilson, Jonathan A J ^a   Liu, Jonathan ^b  

^a UNIVERSITY OF GREENWICH   (United Kingdom)

^b REGENT'S UNIVERSITY LONDON   (United Kingdom)

Author keywords

Brand management; Branding; Consumer behaviour; Islam

Indexed keywords

EID: 84863456880     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831111115222     Document Type: Article

References (34)

1. Aaker, D.A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, The Free Press, New York, NY.
2. Aaker, D.A. (2007), "Innovation: brand it or lose it" in California Management Review, Vol. 50, No. 1, pp. 8-24.
3. Abusulayman, A.A. (1998), "The theory of the economics of Islam" in Journal of Islamic Economics, Vol. 6, No. 1, pp. 79-122.
4. Alserhan, B.A. (2010), "On Islamic branding: brands as good deeds" in Journal of Islamic Marketing, Vol. 1, No. 2, pp. 101-6.
5. Analoui, F., Kakabadse, A. (1992), "Unconventional practices at work: insight and analysis through participant observation", Journal of Managerial Psychology, Vol. 7, No. 5.
6. Arham, M. (2010), "Islamic perspectives on marketing" in Journal of Islamic Marketing, Vol. 1, No. 2, pp. 149-64.
7. Bogdewic, S.P. (1992), "Participant observation" Crabtree, B.F. and Miller, W. (Eds.), Doing Qualitative Research, Sage, Newbury Park, CA.
8. de Chernatony, L. (2001), "A model for strategically building brands" in Brand Management, Vol. 9, No. 1, pp. 32-44.
9. de Chernatony, L., McDonald, M. (2003), Creating Powerful Brands, 3rd ed., Elsevier Butterworth-Heinemann, Oxford.
10. DeWalt, K.M., DeWalt, B.R., Wayland, C.B. (1998), "Participant observation" Bernard, H.R. (Ed.), Handbook of Methods in Cultural Anthropology, AltaMira Press, Walnut Creek, CA.
11. Gill, J., Johnson, P. (2002), Research Methods for Managers, 3rd ed., Sage, London.
12. Heding, T., Knudtzen, C.F., Bjerre, M. (2009), Brand Management: Research, Theory and Practice, Routledge, Abingdon.
13. Herskovits, M.J. (1948), Man and His Works: The Science of Cultural Anthropology, Knopf, New York, NY.
14. Herskovits, M.J. (1955), Cultural Anthropology, Knopf, New York, NY.
15. Holt, D.B. (2002), "Why do brands cause trouble? A dialectical theory of consumer culture and branding" in The Journal of Consumer Research, Vol. 29, No. 1, pp. 70-90.
16. Holt, D.B. (2004), How Brands Become Icons: The Principles of Cultural Branding, Harvard Business School Press, Boston, MA.
17. Holt, D.B. (2005), "How societies desire brands: using cultural theory to explain brand symbolism" Mick, D. and Ratneshwar, S. (Eds.), Inside Consumption, Routledge, London.
18. Jorgensen, D. (1989), Participant Observation, Sage, Newbury Park, CA.
19. Junkers, B.H. (1960), Fieldwork: An Introduction to the Social Sciences, Chicago University, Chicago, IL.
20. JWT (2010), "Reaching the Muslim market: opportunities and challenges", Saïd Business School, University of Oxford, Oxford, Keynote address by Roy Haddad, CEO, JWT MENA, Oxford Global Islamic Branding and Marketing Forum, 26-27 July.
21. Keller, K.L., Apéria, T., Georgson, M. (2008), Strategic Brand Management: A European Perspective, Prentice-Hall, Harlow.
22. Koshy, A. (2010), Institute of Management Technology (IMT), Ghaziabad, Keynote speech, The ICBM 2010 Second International Conference on Brand Management.
23. Muhamad, N., Mizerski, D. (2010), "The constructs mediating religions' influence on buyers and consumers" in Journal of Islamic Marketing, Vol. 1, No. 2, pp. 124-35.
24. Ogilvy Noor (2010), "Brands and Muslim consumers", Saïd Business School, University of Oxford, Oxford, Keynote address by Miles Young, CEO, Ogilvy & Mather Worldwide, Oxford Global Islamic Branding and Marketing Forum, 26-27 July.
25. Oliver, J., Eales, K. (2008), "Research ethics: re-evaluating the consequentialist perspective of using covert participant observation in management research" in Qualitative Market Research: An International Journal, Vol. 11, No. 3, pp. 344-57.
26. Roy, D. (1970), "The study of southern labour union organising campaigns" Haberstein, R. (Ed.), Pathway to Data, Aldine, New York, NY.
27. Schroeder, J.E. (2009), "The cultural codes of branding" in Marketing Theory, Vol. 9, No. 1, pp. 123-6.
28. Smith, P.B., Bond, M.H. (1998), Social Psychology Across Cultures, 2nd ed., Prentice-Hall, Harlow.
29. Vaughn, R. (1980), "How advertising works: a planning model" in Journal of Advertising Research, Vol. 20, No. 5, pp. 27-33.
30. Vinten, G. (1994), "Participant observation: a model for organizational investigation?" in Journal of Managerial Psychology, Vol. 9, No. 2, pp. 30-8.
31. Wilson, J.A.J., Hollensen, S. (2010), "Saipa Group, Iran - using strategic brand extensions to build relationships" in Journal of Islamic Marketing, Vol. 1, No. 2, pp. 177-88.
32. Wilson, J.A.J., Liu, J. (2009a), "'The Pinocchio Effect' - when managing the brand creation process, across cultures" in TMC Academic Journal, Vol. 4, No. 1, pp. 45-58.
33. Wilson, J.A.J., Liu, J. (2009b), "The polytheism of branding: evaluating brands through their worship" in Nafees, L., Krishnan, O. and Gore, T. (Eds.), Brand Research, Macmillan, New Delhi, pp. 207-29.
34. Wilson, J.A.J., Liu, J. (2010), "Shaping the halal into a brand?" in Journal of Islamic Marketing, Vol. 1, No. 2, pp. 107-23.