Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Social Influence

Volumn 7, Issue 2, 2012, Pages 65-77

  Kim, Sang Yeon ^a   Allen, Mike ^a   Gattoni, Ali ^a   Grimes, Denis ^a   Herrman, Anna M ^a   Huang, Han ^a   Kim, Jihyun ^a   Lu, Shan ^a   Maier, Melissa ^a   May, Amy ^a   Omachinski, Kim ^a   Omori, Kikuko ^a   Tenzek, Kelly ^a   Turkiewicz, Katie LaPlant ^a   Zhang, Yan ^a  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Additive model; Assertive evidence; Persuasion; Source qualification; Statistical evidence

Indexed keywords

EID: 84863392893     PISSN: 15534510     EISSN: 15534529     Source Type: Journal    
DOI: 10.1080/15534510.2012.658285     Document Type: Article

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