The adoption of mobile value-added services: Investigating the influence of IS quality and perceived playfulness

Managing Service Quality

Volumn 22, Issue 2, 2012, Pages 184-208

  Wang, Kai ^a   Lin, Chien Liang ^b  

^a NATIONAL UNIVERSITY OF KAOHSIUNG   (Taiwan)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Customer services quality; Information; Information quality; Mobile value added services; Perceived playfulness; Service quality; System quality

Indexed keywords

EID: 84863371086     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604521211219007     Document Type: Article

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