The effects of ad-induced and context-induced affect on online and offline judgments of health ads

Asian Journal of Communication

Volumn 21, Issue 6, 2011, Pages 523-543

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

ad induced affect; advertising; context induced affect; health

Indexed keywords

EID: 84863258541     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292986.2011.609597     Document Type: Article

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