Hotel trademarks in organic search: A longitudinal cross-national study

Journal of Travel Research

Volumn 51, Issue 2, 2012, Pages 227-238

  Beldona, Srikanth ^a   Lin, Kunwei ^a   Chen, Mingzhu ^a  

^a UNIVERSITY OF DELAWARE   (United States)

Author keywords

hotel websites; organic search; search engine marketing; SEO; trademark protection

Indexed keywords

INTERNET; MARKETING; OPTIMIZATION; TRAVEL BEHAVIOR; WORLD WIDE WEB;

CHINA; INDIA; UNITED KINGDOM; UNITED STATES;

EID: 84863058581     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287511400612     Document Type: Article

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