Pay-per-click search engine advertising: Are hotel trademarks being abused?

Cornell Hospitality Quarterly

Volumn 50, Issue 2, 2009, Pages 232-244

  O'Connor, Peter ^a  

^a ESSEC BUSINESS SCHOOL   (France)

Author keywords

Hotel sector; Search engine marketing; Trademark abuse

Indexed keywords

EID: 65549089241     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965509332961     Document Type: Article

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