A study of purchasing behavior in Taiwan's online auction websites: Effects of uncertainty and gender differences

Internet Research

Volumn 22, Issue 1, 2012, Pages 98-115

  Yeh, Jih Chun ^a   Hsiao, Kuo Lun ^b   Yang, Wei Ning ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Agency theory; Auctions; Gender; Gender differences; Online auction; Online shopping; Uncertainty; Uncertainty management

Indexed keywords

EID: 84863055937     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241211199988     Document Type: Article

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