The effects of website personalization on user intention to return through cognitive beliefs and affective reactions

PACIS 2010 - 14th Pacific Asia Conference on Information Systems

Volumn , Issue , 2010, Pages 1610-1617

  Wang, May ^a   Yen, Benjamin ^b  

^a BNU HKBU UNITED INTERNATIONAL COLLEGE   (China)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Affective reaction; Cognitive belief; Personalization; User intention to return

Indexed keywords

AFFECTIVE REACTION; COGNITIVE BELIEF; ELABORATION LIKELIHOOD MODELS; FLOW THEORIES; INFORMATION PERSONALIZATION; INTEGRATED MODELS; MANAGERIAL DECISION MAKING; MULTI-DIMENSIONAL VIEW; PERSONALIZATION MODEL; PERSONALIZATIONS; PSYCHOLOGICAL DETERMINANTS; TECHNOLOGY ACCEPTANCE MODEL; USER INTENTION; WEB SITE DESIGN;

INFORMATION SYSTEMS;

RESEARCH;

EID: 84862975448     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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