Predicting Chinese consumers' purchase intentions for imported soy-based dietary supplements

British Food Journal

Volumn 114, Issue 1, 2012, Pages 143-161

  Chung, Jae Eun ^a   Stoel, Leslie ^a   Xu, Yingjiao ^b   Ren, Jing ^a  

^a OHIO STATE UNIVERSITY   (United States)

^b OHIO UNIVERSITY   (United States)

Author keywords

Attitudes; China; Chinese consumers; Consumer behaviour; Marketer distrust; Perceived behavioural control; Perception; Pre purchase satisfaction; Purchase intention; Soy based dietary supplements; Trust

Indexed keywords

EID: 84862937437     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701211197419     Document Type: Article

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