Adaptive persuasive messages in an e-commerce setting: The use of persuasion profiles

19th European Conference on Information Systems, ECIS 2011

Volumn , Issue , 2011, Pages

  Kaptein, Maurits ^a  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

E commerce; Persuasion; Persuasive technology

Indexed keywords

BAYESIAN LEARNING; INDIVIDUAL DIFFERENCES; PERSUASION; PERSUASIVE TECHNOLOGY; RESEARCH EFFORTS;

DESIGN; ELECTRONIC COMMERCE; INFORMATION SYSTEMS;

TECHNOLOGY;

EID: 84870652010     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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