Segmenting Mainland Chinese Tourists to Taiwan by Destination Familiarity: A Factor-cluster Approach

International Journal of Tourism Research

Volumn 14, Issue 4, 2012, Pages 339-352

  Chen, Chun Chu ^a   Lin, Yueh Hsiu ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

Author keywords

Destination familiarity; Destination image; Market segmentation

Indexed keywords

CLUSTER ANALYSIS; MODEL TEST; MODEL VALIDATION; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION; TRAVEL BEHAVIOR;

TAIWAN;

EID: 84861858506     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.864     Document Type: Article

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