Effects of social responsibility labelling and brand on willingness to pay for apparel

International Journal of Consumer Studies

Volumn 34, Issue 6, 2010, Pages 619-626

  Hustvedt, Gwendolyn ^a   Bernard, John C ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

Author keywords

Brand; Information disclosure; Social responsibility; Willingness to pay

Indexed keywords

EID: 84919560843     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00870.x     Document Type: Article

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