Web usage mining to improve the design of an e-commerce website: OrOliveSur.com

Expert Systems with Applications

Volumn 39, Issue 12, 2012, Pages 11243-11249

  Carmona, C J ^a   Ramirez Gallego S ^a   Torres, F ^a   Bernal, E ^a   Del Jesus, M J ^a   Garcia S ^a  

^a UNIVERSITY OF JAÉN   (Spain)

Author keywords

Association rules; Clustering; OrOliveSur.com; Subgroup discovery; Web usage mining

Indexed keywords

CLUSTERING; DATA COLLECTION; DATA MINING ALGORITHM; DATA MINING TECHNIQUES; DATA PREPROCESSING; EXTRA VIRGIN OLIVE OIL; HISTORY DATABASE; LOG DATA; OROLIVESUR.COM; SPECIFIC TOOL; SUBGROUP DISCOVERY; USER SATISFACTION; WEB USAGE MINING;

ALGORITHMS; ASSOCIATION RULES; ELECTRONIC COMMERCE; VEGETABLE OILS; WEBSITES;

DATA MINING;

EID: 84861193731     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.03.046     Document Type: Article

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