Using a nested logit model to forecast television ratings

International Journal of Forecasting

Volumn 28, Issue 3, 2012, Pages 607-622

  Danaher, Peter ^a   Dagger, Tracey ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Nested logit model; Random effects; TV ratings forecasting

Indexed keywords

EID: 84861041083     PISSN: 01692070     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijforecast.2012.02.008     Document Type: Article

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