Optimal television schedules in alternative competitive environments

European Journal of Operational Research

Volumn 104, Issue 3, 1998, Pages 451-473

  Kelton, Christina M L ^a   Schneider Stone, Linda G ^b  

^a UNIVERSITY OF CINCINNATI   (United States)

^b ACNielsen Analytical Services   (United States)

Author keywords

Competition; Game theory; Integer programming; Ratings forecasts; Television scheduling

Indexed keywords

COMPETITION; GAME THEORY; MATHEMATICAL MODELS; OPTIMIZATION; PROBLEM SOLVING; REGRESSION ANALYSIS; SCHEDULING; TELEVISION NETWORKS;

COMPETITIVE ENVIRONMENTS; NASH SOLUTION; OPTIMAL TELEVISION SCHEDULES; PRIME TIME SCHEDULE; RATING FORECASTS;

INTEGER PROGRAMMING;

EID: 0031999090     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(96)00369-4     Document Type: Article

References (21)

1. Ad $ Summary (1993), Leading National Advertisers, Inc., Publishers Information Bureau, Inc., and the Arbitron Company, New York.
2. Arbitron Ratings Company, Arbitron Ratings: Television, Minneapolis-St. Paul, 1982-1991, various Fall and Winter editions.
3. Belsley, D.A. (1991), Conditioning Diagnostics: Collinearity and Weak Data in Regression, John Wiley & Sons, New York.
4. Cohen, J., and Cohen, P. (1975), Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences, Erlbaum, New Jersey.
5. Foisie, G. (1994), "ABC, CBS tie for TV network 1993 revenue honors", Broadcasting & Cable, May 16, 1994.
6. Gensch, D., and Shaman, P. (1980), "Models of competitive television ratings", Journal of Marketing Research 17, 307-315.
7. Henry, M.D., and Rinne, H.J. (1984), "Offensive versus defensive TV programming strategies", Journal of Advertising Research 24, 45-56.
8. Horen, J.H. (1980), "Scheduling of network television programs", Management Science 26, 354-370.
9. Lancaster, K. (1971), Consumer Demand, A New Approach, Columbia University Press, New York.
10. Lehmann, D.R. (1971), "Television show preference: application of a choice model", Journal of Marketing Research 8, 47-55.
11. Lindo Systems, Inc. (1991), LINGO Optimization Modeling Language, Lindo Systems, Inc., Chicago.
12. Mandese, J. (1991), "ABC sets Olympic KO", Advertising Age, December 23, 1991.
13. _ (1993), "Dave's Olympics edict: laughs before luges", Advertising Age, November 15, 1993.
14. McNeil, A. (1991), Total Television Including Cable: A Comprehensive Guide to Programming from 1948 to the Present, 3rd ed., Penguin Books, New York.
15. Nemhauser, G.L., and Wolsey, L. (1988), Integer and Combinatorial Optimization, John Wiley & Sons, New York.
16. Reddy, S.K., Aronson, J.E., and Stam, A. (1992), "SPOT: scheduling of programs optimally for television", Working Paper 92-337, University of Georgia.
17. Rust, R.T., and Alpert, M. (1984), "An audience flow model of television viewing choice". Marketing Science 3, 113-124.
18. Rust, R.T., and Eechambadi, N.V. (1989), "Scheduling network television programs: a heuristic audience flow approach to maximize audience share", Journal of Advertising 18, 11-18.
19. Rust, R.T., Kamakura, W.A., and Alpert, M. (1992), "Viewer preference segmentation and viewing choice models for network television", Journal of Advertising 21, 1-18.
20. TV Guide, Triangle Publications, 1982-1991, various Fall and Winter issues, Radnor, Pennsylvania.
21. Zufryden, F.S., Pedrick, J.H., and Sankaralingam, A. (1993), "Zapping and its impact on brand purchase behavior", Journal of Advertising Research 33, 58-66.