The unpredictable audience: An exploratory analysis of forecasting error for new prime-time network television programs

Journal of Advertising

Volumn 30, Issue 2, 2001, Pages 53-60

  Napoli, Philip M ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040152778     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673637     Document Type: Article

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