Forecasting television ratings

International Journal of Forecasting

Volumn 27, Issue 4, 2011, Pages 1215-1240

  Danaher, Peter J ^a   Dagger, Tracey S ^b   Smith, Michael S ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Bayesian model averaging; Random effects; Regression; Television audience

Indexed keywords

EID: 80052138875     PISSN: 01692070     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijforecast.2010.08.002     Document Type: Article

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