Modelling television viewing patterns

Journal of Advertising

Volumn 25, Issue 4, 1996, Pages 71-86

  Tavakoli, Manouche ^a   Cave, Martin ^b  

^a UNIVERSITY OF ST ANDREWS   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039784984     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1996.10673513     Document Type: Article

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