A conceptual model of user adoption of mobile advertising

Proceedings - 2012 International Conference on Computer Science and Electronics Engineering, ICCSEE 2012

Volumn 1, Issue , 2012, Pages 124-127

  Zhang, Xiao Yi ^a   Xiong, Kai ^a  

^a JIANGHAN UNIVERSITY   (China)

Author keywords

consumer attitudes; mobile advertising; TAM; user adoption

Indexed keywords

CONCEPTUAL MODEL; CONSUMER ATTITUDES; MOBILE ADVERTISEMENT; MOBILE ADVERTISING; TAM; USER ADOPTION;

COMPUTER SCIENCE; DIGITAL STORAGE; ELECTRONICS ENGINEERING;

MARKETING;

EID: 84861025689     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICCSEE.2012.454     Document Type: Conference Paper

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