Cultivating admiration in brands: Warmth, competence, and landing in the "golden quadrant"

Journal of Consumer Psychology

Volumn 22, Issue 2, 2012, Pages 191-194

  Aaker, Jennifer L ^a   Garbinsky, Emily N ^a   Vohs, Kathleen D ^b  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Admiration; Brands; Competent; Warm

Indexed keywords

EID: 84860836523     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.11.012     Document Type: Article

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