The universality of warmth and competence: A response to brands as intentional agents

Journal of Consumer Psychology

Volumn 22, Issue 2, 2012, Pages 199-204

  Bennett, Aronté Marie ^a   Hill, Ronald Paul ^a  

^a Villanova School of Business   (United States)

Author keywords

Brand personality; Consumer psychology; Fiske; Stereotype content model; Warmth and competence

Indexed keywords

EID: 84860836994     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.10.005     Document Type: Article

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