Dark marketing: Ghost in the machine or skeleton in the cupboard?

European Business Review

Volumn 24, Issue 3, 2012, Pages 196-215

  Brown, Stephen ^a   Mcdonagh, Pierre ^b   Shultz, Clifford ^c  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b DUBLIN CITY UNIVERSITY   (Ireland)

^c LOYOLA UNIVERSITY CHICAGO   (United States)

Author keywords

Dark marketing; Dark tourism; Death; Marketing concept; Marketing strategy

Indexed keywords

EID: 84860356044     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/095553412112224771     Document Type: Article

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