Why marketing needs reform

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 37-44

  Johansson, Johny K ^a  

^a GEORGETOWN UNIVERSITY   (United States)

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[No Author keywords available]

Indexed keywords

EID: 85087822495     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (10)

1. Ahrens, Frank (2001), "Finding a New Station in Life. " Washington Post, November 13.
2. Associated Press (2002), "McDonald's France Says Kids Shouldn't Eat Their Food More Than Once a Week, " Associated Press, October 31.
3. Associated Press (2004), "Catalogue Retailer Puts Call-Center on Hold, " Associated Press, November 24. Appriver. com (n.d.), Spam and Virus Protections, www.appriver.com/stat_spampct.asp.
4. Bok, Derek (2003), Universities in the Marketplace. Princeton, NJ: Princeton University Press.
5. Easterbrook, Gregg (2003), The Progress Paradox. New York: Random House.
6. Fetto, John (2003), "Shop Around the Clock. " American Demographics, September 1.
7. Gross, Daniel (2004), "Hummer vs. Prius, " Slate. MSN. com, February 26.
8. Packard, Vance (1957), The Hidden Persuaders. New York: Random House.
9. Schlosser, Eric (2001), Fast Food Nation. Boston: Houghton-Mifflin.
10. Wall Street Journal (2004), "Toys 'Were' Us?" August 12, B1.