Selling stories: Harry Potter and the marketing plot

Psychology and Marketing

Volumn 27, Issue 6, 2010, Pages 541-556

  Brown, Stephen ^a   Patterson, Anthony ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b UNIVERSITY OF LIVERPOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954178648     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20343     Document Type: Article

References (52)

1. Abbott, H. P. (2002). The Cambridge introduction to narrative. Cambridge: Cambridge University Press.
2. Adaval, R., & Wyer, R. S., Jr. (1998). The role of narratives in consumer information processing. Journal of Consumer Psychology, 7, 207-245.
3. Adams, G. (2008, December 28). Can fantasy epics survive the credit crunch chronicles? The Independent on Sunday, 13.
4. Arnould, E. J., Price, L. L., & Malshe,A. (2006).Toward a cultural resource-based theory of the customer. In R. F. Lusch & S. L. Vargo (Eds.), The service-dominant logic of marketing: Dialog, debate, and directions (pp. 91-104). Armonk, NY: M. E. Sharpe.
5. Arnould, E. J., Price, L. L., & Zinkhan, G. M. (2003). Consumers. New York: McGraw-Hill.
6. Barthes, R. (1977). Introduction to the structural analysis of narratives. In Image music text (S. Heath, Trans.) (pp. 79-124). London: Fontana. (Originally published 1966.)
7. Benjamin, W. (1973). The storyteller: Reflections on the works of Nikolai Leskov. In H. Arendt (Ed.), Illuminations (H. Zohn, Trans.) (pp. 83-107). London: Fontana Press. (Originally published 1936.)
8. Booker, C. (2004). The seven basic plots: Why we tell stories. London: Continuum.
9. Brooks, P. (1992). Reading for the plot: Design and intention in narrative. Cambridge, MA: Harvard University Press.
10. Brown, S. (2005).Wizard! Harry Potter's brand magic. London: Cyan.
11. Brown, S. (2006). The marketing code. London: Cyan.
12. Brown, S. (2007). Are we nearly there yet? On marketing's retro-dominant logic. Marketing Theory, 7, 291-300.
13. Caldwell, C. (2008, April 19). Humility and Harry Potter. Financial Times, 13.
14. Campbell, J. (1972). The hero with a thousand faces. Princeton, NJ: Princeton University Press.
15. Cobley, P. (2001). Narrative. London: Routledge.
16. Denning, S. (2000). The springboard: How storytelling ignites action in knowledge-era organizations. Oxford: Butterworth-Heinemann.
17. Denning, S. (2004). Squirrel Inc. A fable of leadership through storytelling. San Francisco: Jossey-Bass.
18. Denning, S. (2007). The secret language of leadership: How leaders inspire action through narrative. San Francisco: Jossey-Bass.
19. Escalas, J. E., & Bettman, J. R. (2000). Using narratives to discern self-identity related consumer goals and motivations. In S. Ratneshwar, D. G. Mick, & C. Huffman (Eds.), The why of consumption (pp. 237-258). London: Routledge.
20. Escalas, J. E., & Stern, B.B. (2003). Sympathy and empathy: Emotional responses to advertising dramas. Journal of Consumer Research, 29, 566-578.
21. Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24, 343-373.
22. Frye, N. (1971). Anatomy of criticism: Four essays. Princeton, NJ: Princeton University Press.
23. Fulford, R. (1999). The triumph of narrative: Storytelling in the age of mass culture. New York: Broadway Books.
24. Gilloch, G. (2002).Walter Benjamin: Critical constellations. London: Polity.
25. Gray, M. (1995). A dictionary of literary terms. Harlow: Longman.
26. Gunelius, S. (2008). Harry Potter: The story of a global business phenomenon. Basingstoke: Palgrave Macmillan.
27. Gupta, S. (2003). Re-reading Harry Potter. Basingstoke: Palgrave Macmillan.
28. Haig, M. (2004). Brand royalty. London: Kogan Page.
29. Harry Potter Addicts Find Giving Up Wizard Books Harder Than Ditching Cigarettes. (2008, April 3). Daily Mail, www.dailymail.co.uk.
30. Hirschman, E. C. (2000). Heroes, monsters, and messiahs: Movies and television shows as the mythology of American culture. Kansas City, MO: Andrews McMeel.
31. Holt, D. B. (2004). How brands become icons. Cambridge, MA: Harvard Business School Press.
32. Holt, D. B., & Thompson, C. J. (2004). Man-of-action heroes: The pursuit of heroic masculinity in everyday consumption. Journal of Consumer Research, 31, 425-440.
33. Jameson, F. (1981). The political unconscious: Narrative as a socially symbolic act. London: Methuen.
34. Lanier, C.D., Jr.& Schau, H. J. (2007). Culture and co-creation: Exploring consumers' inspirations and aspirations for posting on-line fan fiction. In R. W. Belk & J. F. Sherry, Jr. (Eds.), Consumer culture theory (pp. 321-342). Oxford: JAI Press.
35. Leslie, E. (2000).Walter Benjamin: Overpowering conformism. London: Pluto Press.
36. Mark, M., & Pearson, C. S. (2001). The hero and the outlaw: Building extraordinary brands through the power of archetypes. New York: McGraw-Hill.
37. Nash, C. (1994). Narrative in culture: The uses of storytelling in the sciences, philosophy, and literature. London: Routledge.
38. Nel, P. (2001). J. K. Rowling's Harry Potter books. New York: Continuum.
39. Richards, I.A. (1925). Principles of literary criticism. San Diego, CA: Harcourt Brace Jovanovich.
40. Smith, S. (2001). J. K. Rowling: A biography. London: Michael O'Mara Books.
41. Stern, B. B. (1995). Consumer myths: Frye's taxonomy and the structural analysis of consumption text. Journal of Consumer Research, 22, 165-185.
42. Stern, B. B., Thompson, C. J., & Arnould, E. J. (1998). Narrative analysis of a marketing relationship: The consumer's perspective. Psychology and Marketing, 15, 195-214.
43. Stewart, J. B. (2006). Disney war: The battle for the Magic Kingdom. London: Pocket Books.
44. Terego, A., & Denim, S. (2006). Riddilukus! Consumer reflections on the Harry Potter phenomenon. In S. Brown (Ed.), Consuming books: The marketing and consumption of literature (pp. 146-159). London: Routledge.
45. Thompson, C. J. (1997). Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts of consumers' consumption stories. Journal of Marketing Research, 34, 438-455.
46. Todorov, T. (1975). The fantastic: A structural approach to a literary genre (R. Howard, Trans.). Ithaca, NY: Cornell University Press. (Originally published 1970.)
47. Tolkien, J. R. R. (2001). Tree and leaf. London: HarperCollins.
48. Trout, J. (2003). A genie's wisdom: A fable of how a CEO learned to be a marketing genius. New York: John Wiley.
49. Turner, M. (1998). The literary mind. Oxford: Oxford University Press.
50. Woodside, A. G., Sood, S., & Miller, K. E. (2008). When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychology & Marketing, 25, 97-145.
51. Vogler, C. (1998). The writer's journey. Studio City, CA: Michael Wiese Productions.
52. Zuckerman, A. (1994). Writing the blockbuster novel. London: Little, Brown.