Cause for event: Not-for-profit marketing through participant sports events

Journal of Marketing Management

Volumn 24, Issue 9-10, 2008, Pages 945-958

  Taylor, Ruth ^a   Shanka, Tekle ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Events; Motivation; Not for profit marketing; Social marketing; Sport

Indexed keywords

EID: 84860324068     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X381984     Document Type: Article

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