The subjective well-being of nations: A role for marketing?

Journal of Macromarketing

Volumn 27, Issue 4, 2007, Pages 360-369

  Yue, Pan ^a   Zinkhan, George M ^b   Shibin, Sheng ^c  

^a UNIVERSITY OF DAYTON   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c ADELPHI UNIVERSITY   (United States)

Author keywords

Individualism; Marketing activities; National wealth; Rights; Subjective well being

Indexed keywords

EID: 36049032731     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146707307211     Document Type: Article

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