The unique relationship between quality of life and consumer trust in market-related institutions among financially constrained consumers in a developing country

Journal of Public Policy and Marketing

Volumn 28, Issue 1, 2009, Pages 56-70

  Ekici, Ahmet ^a   Peterson, Mark ^b  

^a BILKENT UNIVERSITY   (Turkey)

^b UNIVERSITY OF WYOMING   (United States)

Author keywords

Consumer trust; Financially constrained consumers; Institutional trust; Poor consumers; Quality of life

Indexed keywords

EID: 70349202866     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.1.56     Document Type: Article

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