The effects of involvement and ad type on attitudes toward Direct-to-Consumer advertising of prescription drugs

Journal of Health and Human Services Administration

Volumn 32, Issue 1, 2009, Pages 107-138

  Limbu, Yam ^a   Torres, Ivonne M ^b  

^a MONTCLAIR STATE UNIVERSITY   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PRESCRIPTION DRUG;

ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; CONSUMER; ECONOMICS; HUMAN;

ADVERTISING AS TOPIC; ATTITUDE TO HEALTH; CONSUMER PARTICIPATION; HUMANS; PRESCRIPTION DRUGS;

EID: 67651233683     PISSN: 10793739     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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